The Brandess Chronicles

An resource curated by Deanna Burks, a seasoned Branding Expert, Squarespace Expert, HoneyBook Pro, and Flodesk Specialist. Dive deep into the world of branding with our tailored tutorials, insightful articles, practical advice, and hand-picked product recommendations designed to propel your brand into new realms of success.

Deanna Burks Deanna Burks

Why I Finally Ditched My Email Marketing Platform for Flodesk (and Why You Should Too!)

For ages, I resisted the siren call of Flodesk. Everyone was raving about it, but I'm not one to fall for hype. I stubbornly stuck with my old email marketing platform, even as the price crept up and the design features felt increasingly clunky and inflexible. But eventually, I hit a wall. I needed beautiful emails that were easy to create, and I was tired of feeling nickel-and-dimed for every subscriber. More than that, I needed a platform that could truly grow with my business, offering more than just basic email functionality. That's when I finally caved and made the switch to Flodesk. And let me tell you, I haven't looked back!

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Deanna Burks Deanna Burks

The Hamster Wheel of Short-Form Content

In the digital world, short online posts are common on TikTok, Instagram Reels, and Twitter. Though fun, they have downsides. I dislike them due to their endless cycle, time-wasting, and lack of value. Allow me to explain why they feel like a grind, fake, and a waste of value, time, and effort. We need more meaningful content.

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Deanna Burks Deanna Burks

The Value of Paid Consultations: Investing in Expertise for Success

I’m 100% opposed to free consultations. I don’t offer them at all. Even though my services are high-ticket items, a paid consultation ends up booking 99% of the time, in stark contrast to a free consultation that only books around 20% of the time. I pride myself on being a pretty adept salesperson - perhaps even too good sometimes. Nevertheless, I've found that free consultations mostly attract individuals who either cannot afford or aren't ready to invest in my services β€” in other words, not my ideal client.

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Deanna Burks Deanna Burks

Quick Fixes for Your Sales In Squarespace

Have you ever stared at your website and felt a pang of disappointment? Maybe it feels cluttered, confusing, or just doesn't capture the essence of your brand. If you're in the luxury space, a cluttered website can be a major turn-off for potential clients. Here are a few quick fixes to make it convert.

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