Double-click to edit...
Your business should look like the level you want to be hired at.
award-winning Brand & Website Designer, copywriter, custom coding, HONEYBOOK EXPERT
MEET DEANNA
Strategic marketing and design that works
Since 1998, I've helped businesses of all sizes, from startups to Fortune 500 companies, reach their goals through strategic marketing and design. I've also spent years teaching others these skills, which gives me a clear view of the challenges entrepreneurs face.
In a complex world, simplifying your work matters more than ever. I blend a love of beautiful aesthetics with a passion for efficient systems to make the business of business a breeze.
Marketing executive, creative director, brand designer, Squarespace and HoneyBook expert, course creator, and educator
-

A brand as considered as the days you create.
Couples decide in seconds whether you feel like the right fit. I build the brand identity, Squarespace website, and copy that make that decision easy, then set up the systems behind it: a HoneyBook CRM with inquiry forms, proposals, contracts, and follow-up that runs while you are on site at an event. Add custom Squarespace features like interactive galleries, quizzes, and pricing guides, plus search and AI visibility work so you show up when couples ask where to book. One studio, from first impression to signed contract.
-

A brand with the same eye for detail you bring to a room.
Your portfolio does the persuading, so your brand and website need to frame it well. I build the identity, Squarespace site, and copy that present your projects with the polish clients expect, and explain your process and investment level clearly enough to attract the right inquiries. Behind the scenes, I set up your CRM, inquiry forms, proposals, and contracts so every lead moves smoothly from first look to signed agreement. Custom Squarespace features like project galleries, style quizzes, and budget guides help visitors picture working with you, while search and AI visibility work puts your studio in front of homeowners and developers looking for a designer. Consulting is available as your firm grows or your focus shifts.
-

Make your expertise easy to see, and easy to hire.
Your thinking is the product, and your brand has to carry it before you ever get on a call. I pair brand strategy and messaging with a Squarespace website that explains what you do in plain language, positions you against the alternatives, and moves visitors toward a conversation. Behind the scenes, I set up your CRM, scheduling, proposals, and invoicing so every lead is tracked and nothing stalls. Custom add-ons like assessments, calculators, and resource libraries turn your site into a working tool, and ongoing consulting keeps your brand sharp as your practice grows.
-

A clear brand for the work you do with people.
Clients choose a coach they trust, and trust starts with clarity. I help you define your voice, your offer, and your visual identity, then build a Squarespace site with copy that sounds like you and speaks directly to the person you serve best. You also get the practical setup: booking, invoicing, client onboarding, and a CRM that keeps every relationship organized. Custom features such as quizzes, self-assessments, and member resources give visitors a reason to engage before they ever reach out. Whether you are just starting or ready to refine, you leave with a complete, working business presence.
-

Brand and web work built for longer sales cycles.
B2B buyers research carefully, compare options, and bring other decision makers with them. I create brand strategy, identity systems, and Squarespace websites that hold up to that scrutiny, with copy that states your value clearly for every stakeholder. From there, I connect the pieces: CRM setup, lead intake, proposal workflows, and reporting that shows where inquiries come from. Custom interactive features, AI Engine Optimization, and ongoing consulting keep your company visible and credible in search results and AI answers alike, backed by 25+ years of experience across architecture, construction, real estate, and professional services.
-

A brand people want to return to.
In your world, the feeling of the brand is part of what customers are buying. I design identities, packaging direction, and Squarespace websites that look as good as your product and make browsing, booking, and buying simple. Product and service copy is written to be read by people and found by search and AI tools. I also set up the systems that keep customers close: CRM, email marketing, booking, and custom site features like product finders, lookbooks, and style quizzes. Consulting is available whenever you launch something new or need a second set of eyes.
powerful add-ons to make your
Squarespace
webSITE DO MORE
Interactive features that turn visitors into inquiries. Package builders, quizzes, estimators, and more, each designed around your brand and installed right on your Squarespace site. No new platform, no rebuild, just a website that works as hard as you do.
- Composition Check Drop in a screenshot. Get a read on the layout.
- Services Picker Visitors build their own package, then reach out ready to book.
- Brand Combo Spinner Spin for a surprise brand combination, then spin again.
- The Brand Studio Visitors build a brand board and watch it come together live.
- Tech Stack Showcase Show prospects exactly how you work, one tool at a time.
- Brand Review Page Every concept in one polished place your client can actually enjoy.
- Website Review Clients leave feedback right on the page, pinned where it matters.
- Interview Tool AI-powered practice interviews with instant feedback, right on your site.
- Custom builds Something not on the menu? I build it around how you work.
Our Clients Say It Best
Good design changes perception.
Better strategy changes decisions.
The right digital experience changes what happens next.
This work is about helping the right people understand your value faster.
-
The direction behind the design. Clearer positioning, stronger alignment, and a foundation you can keep building on
-
Identity systems that reflect the quality of your work and the clients you want to attract.
-
Websites that communicate value clearly, build trust quickly, and convert more intentionally.
-
When a standard website is not enough, I create tailored digital experiences, workflows, and custom functionality that support how your business actually operates.
Need direction for your project and you’re not sure where to start?

