For ages, I resisted the siren call of Flodesk. Everyone was raving about it, but I'm not one to fall for hype. I stubbornly stuck with my old email marketing platform, even as the price crept up and the design features felt increasingly clunky and inflexible. But eventually, I hit a wall. I needed beautiful emails that were easy to create, and I was tired of feeling nickel-and-dimed for every subscriber. More than that, I needed a platform that could truly grow with my business, offering more than just basic email functionality. That's when I finally caved and made the switch to Flodesk. And let me tell you, I haven't looked back!

In the digital world, short online posts are common on TikTok, Instagram Reels, and Twitter. Though fun, they have downsides. I dislike them due to their endless cycle, time-wasting, and lack of value. Allow me to explain why they feel like a grind, fake, and a waste of value, time, and effort. We need more meaningful content.

I’m 100% opposed to free consultations. I don’t offer them at all. Even though my services are high-ticket items, a paid consultation ends up booking 99% of the time, in stark contrast to a free consultation that only books around 20% of the time. I pride myself on being a pretty adept salesperson - perhaps even too good sometimes. Nevertheless, I've found that free consultations mostly attract individuals who either cannot afford or aren't ready to invest in my services — in other words, not my ideal client.

Have you ever stared at your website and felt a pang of disappointment? Maybe it feels cluttered, confusing, or just doesn't capture the essence of your brand. If you're in the luxury space, a cluttered website can be a major turn-off for potential clients. Here are a few quick fixes to make it convert.

Standing out in a crowded design market? Build a unique brand identity that attracts ideal clients & commands premium fees! Learn how in this guide for interior designers.

Boost Your Sales Conversion Rate in a Mindful Economy: Unleash Your Potential with Wit and Empathy. Discover strategies to enhance your value proposition, understand your target market, build trust, refine your sales process, offer incentives, provide exceptional customer service, implement effective follow-up, leverage social proof, provide flexible payment options, and continuously analyze and optimize. Embrace empowerment and conquer challenges. Deanna Burks is here to support your journey.