The Brandess Chronicles
An resource curated by Deanna Burks, a seasoned Branding Expert, Squarespace Expert, HoneyBook Pro, and Flodesk Specialist. Dive deep into the world of branding with our tailored tutorials, insightful articles, practical advice, and hand-picked product recommendations designed to propel your brand into new realms of success.
Why I Finally Ditched My Email Marketing Platform for Flodesk (and Why You Should Too!)
For ages, I resisted the siren call of Flodesk. Everyone was raving about it, but I'm not one to fall for hype. I stubbornly stuck with my old email marketing platform, even as the price crept up and the design features felt increasingly clunky and inflexible. But eventually, I hit a wall. I needed beautiful emails that were easy to create, and I was tired of feeling nickel-and-dimed for every subscriber. More than that, I needed a platform that could truly grow with my business, offering more than just basic email functionality. That's when I finally caved and made the switch to Flodesk. And let me tell you, I haven't looked back!
The Hamster Wheel of Short-Form Content
In the digital world, short online posts are common on TikTok, Instagram Reels, and Twitter. Though fun, they have downsides. I dislike them due to their endless cycle, time-wasting, and lack of value. Allow me to explain why they feel like a grind, fake, and a waste of value, time, and effort. We need more meaningful content.
The Value of Paid Consultations: Investing in Expertise for Success
I’m 100% opposed to free consultations. I don’t offer them at all. Even though my services are high-ticket items, a paid consultation ends up booking 99% of the time, in stark contrast to a free consultation that only books around 20% of the time. I pride myself on being a pretty adept salesperson - perhaps even too good sometimes. Nevertheless, I've found that free consultations mostly attract individuals who either cannot afford or aren't ready to invest in my services — in other words, not my ideal client.
Quick Fixes for Your Sales In Squarespace
Have you ever stared at your website and felt a pang of disappointment? Maybe it feels cluttered, confusing, or just doesn't capture the essence of your brand. If you're in the luxury space, a cluttered website can be a major turn-off for potential clients. Here are a few quick fixes to make it convert.
Why Branding Matters for Interior Designers
Standing out in a crowded design market? Build a unique brand identity that attracts ideal clients & commands premium fees! Learn how in this guide for interior designers.
Unleash Your Business Potential
Boost Your Sales Conversion Rate in a Mindful Economy: Unleash Your Potential with Wit and Empathy. Discover strategies to enhance your value proposition, understand your target market, build trust, refine your sales process, offer incentives, provide exceptional customer service, implement effective follow-up, leverage social proof, provide flexible payment options, and continuously analyze and optimize. Embrace empowerment and conquer challenges. Deanna Burks is here to support your journey.
Surviving the Slower Times
Let's talk about those pesky fluctuations in the design services and consulting market, including the "slow-mo" months like March and April. But fret not, my friend, because I've got some kickass advice to keep you rocking through these times!
Unleashing Change
Step right up and learn how to tackle resistance to change in clients with a playful twist! Uncover delightful strategies to address challenges, build trust, and unlock business growth under the big top. This whimsical guide provides tips for consultants to triumph over resistance, infusing wit and humor into their approach. Get ready to master the art of consultancy with a dash of levity, ensuring a roaring success in the consulting circus arena!
Elevate Your Brand with Canva: Five Must-Know Features
In today's digital age, a strong visual brand is crucial for making a lasting impression. As a creative entrepreneur, you might not have the budget or time to hire a full-time designer, but fear not—Canva is here to save the day. This versatile design platform is a game-changer for businesses of all sizes, allowing you to create stunning visuals that align perfectly with your brand. Let's dive into five essential Canva features that will help you elevate your brand to new heights.
How to Attract & Win Your Ideal Client
As an entrepreneur, your time is precious, so getting the most out of every hour spent working on your business is essential. This blog post covers how to use HoneyBook automations to book more clients with less effort.
Rare Bird Font Foundry
Hand-lettering is a tricky thing. Not everyone is good at it, and it is a coveted skill. I came across Rare Bird through my network of friends from Instagram and have been a huge fan ever since.
How To Handle A Negative Review
You open up your email and there it is. Your stomach turns, and you feel a wave of nausea run over you. You see that a client has left you a terrible review. You need to know that it's not the end of the world. You have a couple of choices, but how you choose to respond will make all the difference in the world.
Communicating With Video
My favorite tools from Loom video tutorials to mockups to Squarespace design elements. Check it out!
Moyo Mockups
As a designer, I depend on beautifully designed mockups to showcase my work. I rely on Moyo’s crisp, clean modern photography with easy to use Photoshop files. You’ll love them too!
Grammarly & Hemingway App
I've used Grammarly for a while. I’ve always been good at grammar (it’s my thing), but I rely so heavily on this tool because it checks what my brain overrides sometimes. And, really who will take you seriously when you don’t use correct grammar. For those of us who notice, it makes us cringe.