Transform Your Business With Expert Brand Strategy & Web Design
Brand Expert, Squarespace Website Designer, & Business Development Coach
Not just another pretty design.
Brand and digital marketing strategy that delivers.
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MY SERVICES
These components work synergistically to build a strong, cohesive brand that resonates with customers, ensures effective online engagement, and maintains operational excellence.
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Brand Consultation & Questionnaire: This is where we set the compass for our journey. We'll delve into your brand's ethos, objectives, and aspirations.
Research & Strategy: Like mapping the terrain, we'll analyze your market, competitors, and target audience to position your brand effectively.
Logo Design: The flag you'll plant on your brand's summit. This includes conceptualization to the final design.
Type Selections & Color Palette: Choosing the visual language and colors to communicate your brand's essence.
Mood Board: A visual representation of your brand's vibe and direction.
Secondary Logo, Alternate Logo, Badge/Icon, Custom illustrations: These elements add versatility to your brand's visual identity.
Collateral Pieces: Stationery, business cards, welcome guide, pricing guide, etc., to ensure brand consistency across all touch points.
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Website Consultation & Questionnaire: The starting point of our digital journey. We'll explore your website's goals, the functionality you envision, and how it aligns with your brand's ethos and objectives.
Content Strategy & Architecture: Like laying the foundation, we'll develop a content strategy that speaks to your target audience and structure the site's architecture for intuitive navigation and user experience.
Design Mockups are the blueprint of your website's layout. This phase includes creating detailed mockups for key pages and providing a visual guide for the site's look and feel before development begins.
Development & Customization: This involves bringing the design to life, coding the website, implementing custom features, and ensuring mobile responsiveness and cross-browser compatibility.
SEO & Analytics Setup: Optimize your site for search engines and install analytics tools. We'll ensure your website is visible and trackable for insights into visitor behavior.
Integration with CRM: Seamlessly connect your website with your CRM system, such as HoneyBook. This includes setting up contact forms, lead capture mechanisms, and any necessary automation.
Launch & Testing: The final countdown before going live. We'll conduct thorough testing to ensure everything works perfectly and then launch your site, marking the beginning of a new digital era for your brand.
Training & Handover: Empowering you to manage your website. We'll provide training on updating content, managing leads, and using your CRM system effectively, ensuring you're confident in taking the reins.
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CRM Consultation & Needs Analysis: Identifying the gears and levers of your customer management. We'll discuss your business processes, customer journey, and how a CRM can streamline your operations.
Custom Configuration & Branding: Tailoring the CRM to fit like a glove. This includes setting up your account, customizing fields, and applying your brand's visual identity to client-facing elements.
Automation & Workflow Setup: Automating the routine to focus on the extraordinary. We'll create workflows for lead management, project tracking, and communication, making your business more efficient.
Email Templates & Document Customization: Crafting consistent communications. Every piece will carry your brand's voice and style, from proposal templates to contract forms and email responses.
Integration with Website and Email Marketing: Connecting the dots for a cohesive system. We'll integrate your CRM with your website for lead capture and with email platforms like Flodesk for seamless marketing campaigns.
Training & Support: Handing over the keys with confidence. You'll receive comprehensive training on using your CRM, managing contacts, and automating tasks, plus ongoing support for any questions.
Review & Optimization: Fine-tuning for peak performance. After implementation, we'll review the setup together, ensuring it meets your needs and making any adjustments for optimal efficiency.
“In the heart of every successful brand lie three foundational pillars: Like. Know. Trust. Brand stories and digital presence paired with easy client management is my process for creating this foundation for my clients. Your brand tells your story, communicates your values, and allows you to create meaningful connections.”
I offer branding and design services for creatives, interior designers, and coaches/consultants. With 25 years of experience, I elevate brands through unique identities and Squarespace websites.
Partner with me to stand out in your industry and unleash your brand’s full potential.
Together, these components form the backbone of your business, driving growth, fostering loyalty, and ensuring that every interaction is an extension of your brand’s excellence.
This is where your brand’s promises and digital presence’s potential are fulfilled through exceptional organization, communication, and service delivery. It is an exclusive service with only five openings a year.
This highlights my Strategic Approach to helping my clients build and manage a successful business in today’s digital and customer-centric environment.
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Brand Identity (both written and visual) is essential for making a memorable impression on potential customers, differentiating the business in the market, and building trust.
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Digital Presence extends the brand's reach, allowing businesses to connect with their audience globally, showcase their offerings, and facilitate customer interactions and transactions.
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Customer/Project Management ensures that the business can efficiently deliver on its promises, enhancing customer satisfaction and loyalty, which are critical for long-term success.