CURRICULUM VITAE | CREATIVE DIRECTOR, GRAPHIC DESIGNER, CONTENT DEVELOPER

DEANNA BURKS

Passionate about storytelling, I’ve helped clients amplify their voice and reach goals. I’ve executed innovative copywriting strategies, created engaging content, and consistently met deadlines. Thriving in diverse creative cultures, I collaborate effectively with teams. Always on the pulse of industry trends, I bring fresh ideas to every project.

WORK EXPERIENCE

LEADERSHIP & COLLABORATION

Demonstrated strong leadership in a creative environment, successfully collaborating with diverse teams of 5-15 creatives. Fostered an environment of innovation and collaboration, driving project success and creative excellence.

VERSATILITY & ADAPTABILITY

Displayed versatility by effectively working independently on copywriting projects, demonstrating a self-directed work ethic and the ability to deliver exceptional results that align with brand voice and strategy.

EXPERIENCE ACROSS SCALES

Leveraged extensive copywriting experience working with companies across various scales, from startups to high-seven figure revenue businesses, tailoring content and strategy to meet unique business needs and budgets.

STRATEGIC THINKING

Applied deep industry knowledge and strategic thinking to craft creative copy and content solutions that align with each organization’s unique goals and needs, resulting in significant growth and improved market presence.

HIGH-PACED ENVIRONMENT NAVIGATION

Excelled in navigating dynamic and fast-paced environments, adeptly managing multiple copywriting priorities, tight deadlines, and high-pressure situations while consistently delivering high-quality work that exceeds expectations.

CLIENT RELATIONSHIPS

Developed strong client relationships through effective communication, collaboration, and the ability to understand and address client objectives, resulting in long-lasting partnerships and repeat business.

ACHIEVING MEASURABLE RESULTS

Proven track record of crafting copy that achieves measurable results, driving revenue growth, increasing customer engagement, and delivering impactful content that resonates with target audiences.

MARKET TRENDS & CONSUMER BEHAVIOR UNDERSTANDING

Exceptional understanding of market trends and consumer behavior, utilizing this knowledge to inform copywriting strategies, optimize brand positioning, and create compelling narratives that capture audience attention and drive brand loyalty.

PROFESSIONAL GROWTH

Continually seek opportunities for professional growth and staying at the forefront of copywriting trends, actively engaging in professional development activities and staying abreast of emerging technologies and methodologies in the field.

I show up.

I make it count.

And I’ve been doing

this for over 30 years.

PROFESSIONAL SKILLSET

Excellent Storytelling

Leveraged narrative techniques to create compelling brand stories and marketing content, enhancing audience engagement and brand loyalty.

Deadline Management

Demonstrated ability to manage multiple projects and deadlines, ensuring timely delivery of high-quality work.

Experience with Ad Scripts, Email Campaigns

Developed and executed successful ad scripts, email campaigns, and docuseries, driving brand awareness and customer engagement.

Comprehensive Brand Strategies

Designed and implemented cohesive brand strategies across all touch points, resulting in consistent messaging and increased brand awareness.

Business Development Enhancement

Utilized strategic marketing techniques to drive business growth and achieve client objectives.

Strategic Guidance

Provided clients with strategic direction, fostering a brand-focused mindset and supporting them in reaching their marketing goals.

Visual Content Creation

Created visually appealing social content and established graphic standards, enhancing brand image and audience engagement.

Trend Research and Analysis

Stayed informed on marketplace trends to enhance engagement and expand reach, utilizing insights to inform marketing strategies.

Content Curation

Curated impactful content for digital marketing campaigns, ensuring brand consistency and maximizing impact.

KEY ACHIEVEMENTS

Achieved a noteworthy increase in attendance and industry recognition for CSX Transportation’s Earth Day event, managing projects remotely and maintaining annual marketing budgets.

Won a Gold Ink Award and Parthenon Award for creating written and visual content for CSX’s sustainability report.

Drove Dane Fitness’ sales from $14k in year one to $3M in year six through a focused branding campaign and sales process development.

Developed MoveStrong’s online sales presence, designed sales proposals, and wrote bids, leading to the acquisition of several contracts.