CSX Transportation

environmental report

my work

Retained by CSX to promote their environmental focus. Used several coordinated strategies to promote the company’s sustainability, including award-winning, 24-page book and three consecutive Earth Day events. Earth Day events showcased CSX’s environmental focus through exhibits, posters, videos, speakers, and student participation. Transformed CSX’s Jacksonville headquarters lobby into a rainforest, with thatched huts, trees, animals, and educational features about CSX’s environmental stewardship. Coordinated student participation at three schools in Nashville and Jacksonville, where students created artwork celebrating the environment. The Earth Day events, unlike anything CSX had done before, were attended by more than 300 employees, the public, the mayor of Jacksonville, and other local dignitaries. The book was awarded a Gold Ink Award, the print industry’s most prestigious award, and a Parthenon Award, Nashville’s communication award competition.