Deanna implemented a full-scale design approach, providing all creative direction and writing for Pearl. The website design, copywriting, brand design, and imagery design was thoughtfully crafted by Deanna Burks with full integration for lead capturing, email newsletter, social media planning, and the complete customer service process from start to finish.
Deanna worked closely with illustrator Andi Allison of Old City Mailroom and photographers Jordan & Alaina photography to create brand marks, accessory illustrations, and photography shoots to develop the Pearl aesthetic.
Pearl needs to attract and connect with potential clients who love romantic, airy weddings with thoughtful details. To do so, Deanna worked to create those details for the company.
Deanna brainstormed with photographers Jordan & Alaina to develop two photo shoots at an exclusive location in Nashville and worked with Andi to create unique branding marks and illustrations paired with a high-end and informative website.
The process included finding the right talent to create accessory brand details and pair those with Deanna’s unique ability to create marketing materials and brand strategy that would set Pearl apart from the heavily saturated market of wedding planning and floral design.
The project branding started in 2018 and wrapped up by the end of the year with full photo shoots, illustration, and complete website design.