Dane Fitness

DaneFitnessLaptopMockup.jpg

TYPE

Marketing

DELIVERABLES

Website
Branding
Newsletter
Acuity Integration
HoneyBook CRM
Social Media Integration
RFQ & Proposal Design

Uniform Design

Trade Show Design

REFERRAL SOURCE

Client

DURATION

In Progress

SUMMARY

Dane Fitness sells and services fitness equipment and offers training for fitness professionals. Their website is a simple tool to start a conversation with prospects. In the past, the site featured lots of detail about their offerings. However, after reviewing analytics and getting feedback from staff, we discovered that the information wasn’t being read. We refocused and tried several A/B tests and the same result. People don’t want to read, they want to talk to someone. So, I simplified the design. The result is that Dane gets more opportunity for developing relationships and upselling when a prospective client inquires about his company’s services.

 

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