Full-Brand & Website: Coliseum Street


Coliseum Street is a corporate wellness consulting firm founded by Dane Burks to provide a resource for companies who care about their employees wellbeing. View the site →

Services Provided

A full-scale design approach, Deanna provided creative direction, writing, branding design, naming, and marketing design for Coliseum Street.


Deanna worked writer Brent Baldwin to collaborate on copy and naming, photographer Kitti Simonsen to create branded images and headshots of Dane.


This concept has been in the works for years now. As Dane has grown his business in the fitness equipment industry for years, he has been longing to get back to his roots of wellness — where he started. And, Coliseum Street is just that. It’s about creating culture. I worked with Brent Baldwin to create the copy and message for Dane’s brand - exploring Dane’s thoughts on wellness and where the disconnect is and how to fix it. It’s a daunting task, but it goes back to this: if you don’t know something well enough to explain it in layman’s terms, you don’t know. Ask Dane anything about wellness, the psychology and behavioral modifications, the physical, or the financial challenges, and he’ll lay it all out for you simply. That’s good news.

Deanna created the website to educate potential clients and capture leads from companies that are ready to take the next step in wellness and create a unique employee benefit.


The project branding started in 2018 and wrapped up by the end of the year with full photo shoots, illustration, and complete website design.


Writing: Brent Baldwin and Deanna Burks | Dane’s Homepage Photo: Kitti Simonsen | About Dane Photo: Jarrett Gaza, Website Design: Deanna Burks

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