winging it is not a plan
A comprehensive approach to mentoring that lasts for twelve months. It includes a business plan, brand development, a public presence (social media and web), portfolio development, business processes, systems, and client experience.
Will it take 12-months to get you up and running? No, but once you are up and running the right way you’ll have the guidance and support you need for the full twelve months.
WHAT DOES THIS LOOK LIKE?
From the business plan, brand and presence to systems and processes to make your business run smoothly, you’ll walk away with the tools you need, my hands-on guidance and support to start making a living and one you can support a family and lifestyle on for years to come. This is a very comprehensive approach to the creative business and is recommended for those who plan to be in business and achieve success long-term. If you are a part-time creative looking to go full-time, or you are already full-time in your creative business but feel stuck, stagnant, or not happy with your bottom line (in life and business) then this is the program for you.
IS THIS FOR ME?
✓ I don’t have a business plan
✓ My brand isn’t in line with my desired clientele
✓ People don’t know my business exists
✓ I don’t have a system in place for managing my workload
✓ I don’t have a portfolio
✓ I often miss deadlines and feel disorganized
✓ I’m not confident in presenting proposals to clients, asking for money or closing sales
✓ I don’t have any referral network in place
The plan I’m referring to is a solid plan for your business. You can’t start one without it. With this tool, we’ll chart out a path for your business by discovering where your business or idea is and where you want to take it. We’ll explore all of your services and through a process of discovery, identify your ideal client. This step is an absolute must or the business won't have a firm foundation.
A SOLID BRAND
If you have a brand, we’ll review it to make sure it truly reflects your style and will attract your ideal client. This process is done by exploring your plan and goals. We will make sure your brand is relevant, relatable and lasting. This includes a portfolio that attracts as well. If you don’t have one we’ll help you create one.
Do people know you exist? What do you look like across all of the media channels? Creating a cohesive brand comes first, then deploying it across the web is the next step to connecting with ideal clients, contacts and future team members who can contribute referrals to your business. Deanna will create a set of cohesive tools ranging from social media to your business website where potential clients can view your work, engage with you and hire you. And, past clients can refer future clients.
PRICING, SERVICES & SALES
Let’s develop a pricing strategy that makes sense for your unique income needs and financial goals both long and short term. I’ll share proven sales techniques, closing, and follow through (the next step: A Process).
Now, we’ve established your plan, goals, brand, presence, and pricing. Now you are starting to make sales. Profitable ones. Let’s keep that cycle going by creating a process for follow through and happy clients who refer you over and over again. You can’t wing it. This isn’t complicated. Sure it takes commitment and dedication. A process shows your client that you have it together. You are on top of their work and it builds confidence.
The client experience is instrumental to the success of your business. It has been for mine for over 20 years. It is what sets you apart from your competitors. Let’s talk about how you’ll interact with clients, what you’ll provide and how you’ll provide it so the experience your clients have is in line with your brand.