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The Work of My Life

Notable Projects

 

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Notable projects

 

CSX Transportation

Deanna was retained by CSX to promote their environmental focus, a favorite topic for her. She used several coordinated strategies to promote the company’s sustainability, including an award-winning, 24-page book and three consecutive Earth Day events. The Earth Day events and book showcased CSX’s environmental focus. The event featured exhibits, posters, videos, speakers, and student participation. Deanna transformed CSX’s Jacksonville headquarters lobby into a rainforest, with thatched huts, trees, animals, and educational features about CSX’s environmental stewardship. She coordinated student participation at three schools in Nashville and Jacksonville, where students created artwork celebrating the environment. The Earth Day events, unlike anything CSX had done before, were attended by more than 300 employees, the residents of the city of Jacksonville, the mayor of Jacksonville, and other local dignitaries. The book was awarded a Gold Ink Award, the print industry’s most prestigious award, and a Parthenon Award, a communication design award. 

Dane Fitness 

Deanna, a partner of Dane Fitness, stepped in and increased sales from a deficit in the first two years to sales in excess of $1.6 million per year through strategic marketing efforts including website design, social media marketing. She developed a CRM database to automated customer service and reduce workflow issues for contractors of Dane Fitness and increase productivity.

Metro Water Department 

A multi-year contract with the city of Nashville, Deanna designed annual water quality reports, road signage, new customer handbook and newsletters. Her work received Parthenon Awards multiple years. The work, focused on environmental topics, was a natural fit for Deanna’s style.

 
 

Previous and Current

 Clients

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ARx

Barge Waggoner Sumner & Cannon

Centex Rodgers Construction

Central Carolina Bank

Ceri Hoover

Craige Hoover

CSX Transportation

Dr. Mary Gingrass

DSI Fitness

Dynabell

Eating Disorder Coalition

Fairvue Plantation

Franklin Water Department

 

Girl Scouts of America

Hendersonville Produce

J. Presley Art - Pepe Presley

Katcher Vaughn & Bailey PR

Kristen Weigel Photography

Magdalene & Thistle Farms

Metro Water Services

MJM Architects

MoveStrong

Obion County Schools

 

Plastic Surgery Center of Nashville

Radiology Alliance

RC Mathews Construction

Renasant Bank

The Junior League

YMCA of Middle TN