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Design + Strategy

brand strategist and designer

Unsure of Where to Start? Book a Strategy Consultation

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Unsure of Where to Start? Book a Strategy Consultation →

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A promotional flyer for a Fall collection, surrounded by crumpled brown paper, with a blue and orange floral pattern at the top and descriptive text below.
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Interior decor featuring a woman with scissors and a crumpled paper, a yellow chair, a mural with peacocks and tigers, and text highlighting Rhys Tanner, an interior designer, with a section of placeholder text.
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I Build Survival Systems for Creative Businesses

Award-Winning Brand Designer, Website Design/Developer, and HoneyBook Expert

27 years of scaling businesses through recessions, personal crisis, and industry collapse. Now teaching you the operational frameworks that actually work when everything goes wrong.

CONTACT DEANNA

Custom & Semi-Custom Projects

  • A beige fabric pouch with a zipper, displaying the text "SALERNO ESSENTIALS" and a small palm tree icon, resting on a cream-colored cloth with a tortoiseshell hair clip nearby.

    The Flagship Week

    Your all-in-one brand, website, and client experience — thoughtfully designed and launched in just one week. From brand identity and digital presence to HoneyBook and print, you’ll receive an elevated, cohesive foundation built to grow with you. Perfect for new brands or complete rebrands seeking a seamless launch.

    EXPLORE
  • A laptop displaying a wedding planning website with images of a bride in a wedding gown and veil, a woman lying down in a wedding dress, and elegant furnishings, with text about bridal makeup and hair services in Seattle.

    The Power Day

    One focused day, one powerful transformation. Refine your Squarespace, Showit, HoneyBook, or ThriveCart experience to match your brand and business goals — fast. Get the clarity, cohesion, and polish your digital presence deserves without the overwhelm. Perfect for established businesses that need expert-level refinement and alignment.

    EXPLORE

  • The Brandess Monthly

    You’ve built something worthy of attention. What you need now is consistent elevation—without the tech headaches, the marketing overwhelm, or the endless tutorials. The Brandess Monthly is your turnkey, high-touch brand & digital partner: one monthly investment, complete coverage, and only four clients taken at a time.

    EXPLORE
Book Now
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The Brandess

Woman with blonde hair wearing a white blouse and blue jeans holding a stack of books inside a modern cafe with large windows and leather seating.

Meet Deanna

creator of Strategic Designs, Intentional Systems, and Elevated Brands.

I help creative professionals, studios, and service-based businesses transform how they look, sound, and sell. From complete brand identities to conversion-ready websites and streamlined client systems — every detail is designed to perform beautifully and work efficiently.

MORE ABOUT DEANNA

The Course

Operations

Unlocked

I analyzed 274 creative businesses and found the same 5 operational gaps killing their revenue. This course fixes them.

  • 5 comprehensive modules (under 3.5 hours)

  • 10+ plug-and-play templates

  • HoneyBook workflows and automation

  • Pricing calculator and profitability tracker

  • Lifetime access + all future updates